The Tennessee Volunteers are the subject of an ongoing NCAA investigation into claims of NIL deals, it was revealed on Tuesday. As a result, according to The Associated Press, the attorneys general of Tennessee (as well as Virginia) have launched a lawsuit against the organisation that oversees Division I collegiate athletics.

The NCAA is “enforcing rules that unfairly restrict how athletes can commercially use their name, image, and likeness at a critical juncture in the recruiting calendar,” according to the lawsuit filed by the attorneys general. They contend that the Sherman Antitrust Act of 1890, which outlines the principles of free competition for people involved in business, has been broken by the NCAA.

In 2021, players were permitted to receive compensation based on their name, image, and likeness (NIL). Additionally, they have made the transfer portal more accessible. The college environment has undergone a significant transformation as a result of the new rule.

Teams will face new obstacles as a result of conference reconfiguration, players are now signing brand deals before playing snaps, and multiple-time transfers are the norm. But according to the NCAA, the Tennessee football programme and its booster-funder NIL group have benefited illegally from player remuneration.

The NCAA has previously criticised the Volunteers football team for their NIL. They paid over $8 million in July of last year to settle over 200 violations committed while Jeremy Pruitt was the head football coach of the Tennessee Volunteers. Recruiting contracts, lunches, and overnight stays in hotels were among the infractions.