In a significant move to enhance fan engagement and digital innovation in sports betting, Australian-owned wagering platform Picklebet has entered into a four-year partnership with the Penrith Panthers, the four-time reigning NRL Premiers. This collaboration positions Picklebet as the official wagering partner of the Panthers, aiming to provide supporters with a fresh, tech-driven betting experience.

Damon Oudejans, Chief Marketing Officer and Co-Founder of Picklebet, expressed enthusiasm about the alliance, stating, “We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field.” He emphasized that both organizations share a passion for innovation and a commitment to delivering premium experiences to fans. Oudejans highlighted that the partnership goes beyond branding, focusing on creating engaging, digital-first activations that bring supporters closer to the game they love.

To celebrate the commencement of this partnership, Picklebet is offering fans a chance to win an exclusive trip for two to Las Vegas for the Panthers’ opening game of the season. The competition, which concludes at 12 pm AEDT on Monday, February 24, includes flights to Las Vegas, three nights’ accommodation, $5,000 in spending money, and tickets to see the Panthers headline the Rugby League action at Allegiant Stadium. Entrants must be 21 years of age or older and possess a valid passport.

Matt Cameron, Panthers Rugby League CEO, remarked on the synergy between the two organizations: “This partnership is a fantastic alignment between two brands that embrace innovation and excellence.” He noted that Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-generation sports engagement, aligns well with the club’s values. Cameron expressed anticipation for the collaborative efforts aimed at creating incredible experiences for Panthers fans over the next four years.

As part of the agreement, Picklebet’s branding will be prominently featured across various Panthers’ assets, including digital platforms, in-stadium activations, and exclusive fan engagement initiatives. This strategic partnership aims to leverage Picklebet’s expertise in digital and social engagement, introducing innovative ways for fans to interact with the game and their team like never before.

This collaboration marks a significant milestone for both Picklebet and the Penrith Panthers, setting a new standard for fan engagement and digital innovation in the sports betting industry.